1) In what ways does your media product use,
develop or challenge forms and conventions of real media products? (e.g.
comparison nine frame analyses of your film and an influential film)
Influential film
1) The first frame shows a long shot over viewing New York
with the titles appearing on screen. The titles indicate the
distributors of the film, being Universal Pictures and Marv films. The titles
stay on screen as a push in shot occurs, and we hear a single piano note with a
background beat, which creates the feeling of beauty or pride as we stare at
the entire city. Also, the sound blends with the next scene as it shows the two
main characters alone in a waste dump with so much open space and a great view
of the city behind them
2) The next frame
shows how the push in motion has occurred, as we are closer to the city than
before. The same white bulky text has been used, which generally has a sort of
cartoony effect when looking at it; it allows the viewer to imagine it being
similar to a comic book. The music starts to fade and a voice over of a young
girl takes place, introducing a character.
3) The next frame introduces characters. You see the two
main characters, but it allows the viewer to see the twist in stereotypical
super hero stories as we see what we think to be a geeky or nerdy student, with
a young girl who is pointing a gun at him.
4) Frame 4 is of the reaction to the young girl shooting
him. The viewer receives some context to the previous scene as we see he has a
bullet-proof vest on, allowing the viewer to realise they are practicing and
experimenting. This scene also allows the viewer to realise these are the two
main characters, as firstly the boy has a bullet proof vest on and is
experimenting getting shot, and the girl is obviously another main character as
she shoots him without any hesitation and enjoys doing so. The viewer realises
these are not two average teenagers.
5)Frame 5 shows us the title to the film. It is on a
black background and is a bright orange colour. The viewer can start to imagine
this being like a comic, as the title is big and colourful and stands out, like
a comic book title. In addition, the start of up-beat video game style music
begins, creating the sense of it being like a super hero movie.
6) The sense of it being like a comic book really starts
to stand out when a title appears on screen in frame 6, and is identical to the
type of title you would expect to see in a comic book. In addition, the voice
over of the male main character begins, as he explains how he met the young
girl and explaining who she is. The volume of the music is slightly lowered,
but is still there to strengthen the comic book feeling atmosphere.
7)Frame 7 is similar to initial frames, in the sense that
it is on screen and returns to the previous font type. However, the music and
voice over is ongoing during this frame.
8)Frame 8 shows the actress of the young girl, whilst she
is standing there watching the person who gave her a lift to school drives off.
The shot pushes in on her to centre all the attention on her as it shows the
viewer who the actor is, and what she looks like.
9)Finally, frame 9 is similar to frame 8, but we see the
boy in what appears to be his usually surroundings. It is similar to frame 9
because he is in the centre of attention, by being in the middle seat of the
sofa, whilst listing featuring names to one side of the frame.
To conclude, the 9 frame I have
created shows how titles have been appropriately placed, in accordance to
sound, to create the feeling of the opening being like a comic book through
types of font and the music being like music you’d expect to hear in a super
hero game. This suits the film as it is based around super heroes, which
relates to our product as our idea includes having a power as well.
Our film
1)
In frame 1 you see our production company’s animatic.
Although this doesn’t link with my influential film’s distributor/production
titles, I find that having a separate animatic for your production team instead
of just a title challenges the way some films just give a title for producers.
2)
Frame 2 is the animatic for an associated
production/distribution company. Again this doesn’t coincide with the 2nd
frame for my influential film, it still strengthens my point of us challenging how
film makers generally start their films.
3)
Frame 3 shows our opening scene, where our main actor
describes how he used to be an average teenager. Whilst this whole scene plays
through its entirety, you see titles for production companies, and the crew
that worked on the film. This links to my influential film as in the beginning
of kick ass 2, the beginning shot is in a waste dump and a lot of the titles
occur during the entirety of this scene.
4)
In frame 4, we start to see more of the links we made
to the influential film. Firstly, our titles on screen link directly with kick
ass 2 as we tried to replicate the white, bulky, comic book style font type it
uses to display all the crew that worked on the film. The music we used was an
attempt to replicate the kick ass music, as we went for a sort of soft sound
with a good background beat like the music used in kick ass 2. We also lowered
the sound during the dialogue as well.
5)
Frame 5 shows our main actor doing the actions he says
he does during his first bit of dialogue (he talks about being an average
teenager, and that he goes to school which we show with the shot of him in
class with a pen) and you can see the transition back to the original shot
where he explains his story. Notice how the titles are consistent in the sense
the font type never changes and the titles still appear whilst the clip is
playing, just like in kick ass 2.
6)
Frame 6 shows our side actor using his phone, which in
the film demonstrates why our main actor is on the phone whilst walking home.
This has a slight link with kick ass 2 in the sense that we are showing what
happened earlier to our main actor, like in my influential film. Also, it shows
you what the side actor is doing compared to the main actor, which you also see
in kick ass 2.
7)
Frame 7 is where our main actor picks up the phone call
from our side actor whilst walking down the street on his way home. Titles are
still in the same order as kick ass 2 and in the same style as kick ass 2 as
well. Sound at this point links with kick ass 2 also due to the fact the music
is dimmed whilst the actor talks over the clip, known as a sound bridge.
8)
Frame 8 is a replication of the car as it comes towards
our actor who is crossing the road unaware of it. This doesn’t have much link
to my influential film, apart from the fact that sound is still similar.
9)
Finally, frame 9 shows the title of our film on a black
screen. Although kick ass 2 changes the type of font for the title whereas our
film doesn’t, we made it similar by adding the title of the film at the end of
the clips that sets the context of the film, like in kick ass 2. We also used a
black background for the title, which kick ass 2 does as well.
2) How does your media product represent
particular social groups? (e.g. comparison stills from your film and
the wider media)
Throughout our short intro, we didn’t
consider the social groups that we should or would convey, so our film doesn’t
have a lot of groups to discuss in this question. Firstly, the social group we
mainly consider is just average teenagers who do decently in school, and have
common interests. Although we didn’t discuss this much, we knew as a group that
to get a good amount of audience appeal, we needed a character that a lot of
people could relate to. This is when we decided to make the main actor show the
symptoms of an average teenager so that our target audience (people aged 16-21)
could relate to the main character and take more interest in our short intro.
Our short intro represents this social group by showing scenes and having
narration that displays how our character is like many others, as he lives a
slightly boring life in the sense that he goes to school, does work, talks with his
friends, comes home, watches TV and does homework, and then generally goes to
bed and repeat. This is strong link with the social group as many people live
the same sort of life, or display one or more of those patterns in their daily
routine. Also, the way in which our character dresses relates as he wears the type of clothes any average teenager would usually wear, for example hoodies, t-shirts, jumpers etc.
Below is a picture of what we imagined our social group would be like compared to our main character. Average teenagers, bored in class with no real excitement in their life. Also notice the clothing he is wearing, it is just average school student clothing. This is the audience we targeted and tried to replicate thorugh our main character in our main task.
Below is a picture of what we imagined our social group would be like compared to our main character. Average teenagers, bored in class with no real excitement in their life. Also notice the clothing he is wearing, it is just average school student clothing. This is the audience we targeted and tried to replicate thorugh our main character in our main task.
3) What kind of media institution might
distribute your media product and why? (e.g. voiceover analysis of the
institutions that appear at the start of your film and the other titles)
4) Who would be the audience for your media
product? (e.g. focus group video and audience profile)
The audience for our main task short intro
would be a teenager/young adult who shows interest in comics/cartoons including
superheroes or people with special powers. There is a large fan base for this
type of product and we hope our short intro will grab the attention of these kinds
of people.
Audience profile
Name: Chris Davis
Age: 16
Gender: Male
Interests: Chris enjoys seeing movies
frequently, whether it be on DVD or at his local cinema. He enjoys a mixture of
action and superhero movies. Chris also likes comics, and has a huge collection
that he enjoys reading often. He spends a lot of time at his local comic book
store with friends looking at the newest comics available for purchase.
Why this kind of character is our target
People like Chris who enjoy
action/superhero movies, and collect comics seem to find amusement from these
things that heavily relate to superheroes that have superpowers. Our short
intro is based around the average usual teenage boy who receives the power of
immortality, which directly links with the interests of people like Chris. It
allows these kinds of people to relate with the main character as most of these
people will live average teenage lives as well, whilst also getting that kick
of amusement from seeing how the main character, who haves the power of
immortality, gains special abilities that no other teenager would have, and
getting to see how it changes his entire life. We think these kinds of people
would find a lot of interest in our short intro.
5) How did you attract/address your audience? (e.g.
annotated analysis of your video)
6) What have you learnt about technologies from
the process of constructing this product? (e.g. photos of technology
taken during construction with evaluation of what has been learned)
Throughout creating our main
task, we used a lot of different technology, as well as software for editing
it. I created a 9 frame which displays
these different bits of technology and I will explain each one individually.
1 (Top left)
This is the computer we used to
upload our main film and edit our film. Without this, we couldn’t have got our
film on the blog, nor had the ability to edit our film to what it is now.
2 (Top middle)
This is just another angle of the
computer we used.
3 (Top right)
This is the monitor we used to be
able to see our main product. It provided us with a good quality view of our
main task so we can see how it would look. Also, this allowed us to edit our
film as we could see how different effects in the software would work with our
main task.
4 (Middle left)
This picture shows our SD card
for our camera, and a memory stick. The SD card allowed us to store the film on
the camera once we recording it, basically making the filming possible. We could store our film on the SD card, and
connect it to the computer to upload our footage to it, so we could edit it and
then put it on the blog.
The memory stick allowed us to
back up the footage, and allow each member to have a copy of it for the
evaluation. This meant that if the SD card was lost or damaged, and our footage
was therefore lost, we had a spare copy of it available.
5 (Middle centre)
This was our camera we recorded with.
The camera costs roughly £110, but was a great investment as it allowed us to
record in good quality, perform different effects with the film so we could
test things, and actually record the footage.
6 (Middle right)
This is a pair of earphones. This
allowed us to listen to the sound that came with our footage as well. The
earphones gave us a good quality of sound, and allowed us to test if certain
effects during editing worked, like Foley sound. This ensured that when our
film was uploaded, the sound quality was of a good level and you could
understand dialogue during it.
7 (Bottom left)
This is a podcasting kit. We used
this mainly for the voiceover of the film. A podcasting kit allowed us to
create a good quality narration/voiceover with a low amount of background noise
and clear sound. Whilst using the podcasting kit, we also used audacity, a
software to record sounds. I learnt
using audacity that we can enhance our sound and make it of a better quality so
our film seems more professional.
8 (Bottom centre)
This is a USB lead. This allowed
us to connect our camera to the computer, and be able to copy it so we could
then edit it and upload it to our blogs. Even though the SD card could just be
used, this is another very popular alternative as some computers may not have a
slot for an SD card, meaning this would be the only possible answer.
9 (Bottom right)
This is a tripod. This made
making our film look more professional much easier, as we could have steady
shots, instead of everything being hand held and shaky. This allowed our
cinematographer to earn more points as it made the filming of steady shots more
professional, whilst making our film actually look like a proper media product.
7) Looking back at your preliminary task, what
do you feel you have learnt in the progression from it to the full product? (video
comparison of the preliminary film and main task with voiceover)
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